Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. Why we care: This new means of doing
Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. Rewind. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall. Why we care: The outcome of this case could forever change
Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate. By the numbers. Google’s U.S. search market share in the U.S. fell to 77.52% in April, down from 86.94% in March and
Duncan is an award-winning researcher, with 20 years experience of analysing the technology industry, specialising in cloud computing, edge computing, blockchain, cybersecurity and marketing technology. AnalyticsIQ, a provider of predictive people-based data, is excited to announce its latest innovation in marketing data and analytics: ChannelIQ. This expansion and new addition to AnalyticsIQ’s comprehensive suite of predictive
Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will take effect “after May 5,” according to Google. May 5 is this Sunday. We knew this was coming. Google told us this change was coming in March, when Google announced multiple search enhancements, which also
Google Ads today introduced six new AI features for Performance Max campaigns. Why we care. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use
Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier
Joyce is the head of generative AI at Amperity, leading product development and strategy. Previously, Joyce led product development for many of Amperity’s ML and ML Ops investments, including launching Amperity’s predictive models and infrastructure used by many of the world’s top brands. Joyce joined the company in 2019 following Amperity’s acquisition of Custora where
Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase. By the numbers. Google Search revenue increased by 14% to $46 billion YoY in Q1 2024 compared to $40 billion in Q1 2023. This led to overall Google advertising revenue increasing by 13% to $61 billion YoY in
Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple core systems, while also ending the standalone helpful content
Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year. This change will likely lead to even more confusion around Google News inclusion, which we have had for years since Google changed the inclusion process back in 2019. What Google
President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the U.S. What it means. ByteDance must sell TikTok in nine months. That deadline can be extended by 90 days if needed to complete a sale. If ByteDance doesn’t
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI
Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that triggered Google Search results. Meta AI launched with Microsoft Bing integrated in September. Why we care. Gartner predicted search traffic will fall
Duncan is an award-winning researcher, with 20 years experience of analysing the technology industry, specialising in cloud computing, edge computing, blockchain, cybersecurity and marketing technology. New analysis of the ecommerce landscape has revealed the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. The report from Nest Commerce reveals that digital
Ever wondered how to structure an SEO team for unparalleled success? Join us on Tuesday, April 23rd for this webinar where our panel will guide you through the proven strategies to build a dynamic and scalable SEO program. You’ll discover how a well-structured team can overcome and outperform unpredictable algorithm updates and dive into the
Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to
In an increasingly crowded digital world, it’s never been more crucial to distinguish yourself from the competition. Earning an industry award is one of the best ways to quickly and affordably rise to the top of your field while impressing clients and boosting company morale. Enter the 2023 Search Engine Land Awards by next Friday, September 1 (the final
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