LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall.
Why we care. By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers.
By the numbers:
- Cuts campaign creation time from 15 hours to 5 minutes.
- Advertisers using Accelerate see 15% more efficiency in campaign creation.
- Drives 52% lower cost per action compared to classic campaigns.
How it works. Advertisers input their product URL, and Accelerate:
- Analyzes the website, company LinkedIn page, and prior ad accounts.
- Builds creatives and targets relevant audiences.
- Integrates Microsoft Designer for further refinement.
Yes, but. Some agencies report limitations in targeting options, particularly for niche B2B audiences.
What they’re saying:
- “Our customers are seeing great results,” says Lindsey Edwards, VP of Product Management at LinkedIn.
- Sean Johnston from Closed Loop reports a 3X increase in lead form completion rates and 66% cheaper cost per lead for client Calendly.
Still in beta. Accelerate launched in October 2023 and is available to about 50% advertisers globally.
The report. LinkedIn is officially rolling out its own AI-campaign tool
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.