SEO

The phrases “page experience” and “core web vitals” are often used interchangeably, but they actually refer to two separate sets of website metrics. “Core web vitals is a set of three metrics that are part of the overall page experience search signals that went live in 2021,” Diane Kulseth, senior SEO consultant at Siteimprove, said

Enterprise SEO SaaS platform Conductor today announced the acquisition of ContentKing, a real-time technical SEO monitoring tool. The exact terms of the deal were not revealed, but Conductor CEO Seth Besmertnik told Search Engine Land it was a mix of cash and stock.  What it means for Conductor. This is the first acquisition made by

The days of title tag tweaks, meta keywords, and SERPs of ten blue links are long gone. SEO is one of the fastest-evolving aspects of the digital realm… and gaining visibility (not to mention quality traffic) is more complex and challenging than ever before. If you want to stay ahead of the competition and at the

International SEO has long been a hot topic for enterprise-level brands and global companies. But, the increased ease of connecting with people around the world means these tactics are becoming vital for a growing number of businesses. International search experts Clayton Warwick and Gary Reilly of Wordbank and Jeramie Heflin of Safeguard Global recently presented

Smart Pages, Microsoft’s free website building service, is available to all US-based small and medium-sized businesses, the company announced Wednesday. Microsoft has also added new features to the service, including video embeds, text suggestions, integration with Bing Maps and an updated Social Posts section. Why we care. Far too many SMBs operate with just a

If you look at your crawl stats report in Google Search Console, you may notice a gap in the report. Yes, there is a day of missing data or a reporting glitch of some kind, impacting the report. This reporting issue has yet to be confirmed by Google but it is a widespread issue that

Now more than ever, customers seek out information about your business online. If you don’t offer the experience your customer is looking for, your reputation may be at stake. Discover how A&W Restaurants achieved a 25% increase in 5-star reviews on Google in six months and how you can achieve similar results or more. To

Core Web Vitals (CWVs) have already impacted search rankings for mobile, and with the desktop rollout now underway, they’re set to gain even greater importance for publishers. Due to complete by late March, we’ll see the familiar trio of CWV pillars incorporated as active measures for determining desktop search success – namely, first input delay

Evaluating a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. This presentation is for digital marketers who want to scale up

JavaScript frameworks have been growing in popularity over the last few years, thanks in no small part to the flexibility they offer. “JavaScript frameworks allow for rapid development. It offers better user experience. It offers better performance and it offers enhanced functionality that traditional frameworks — non-JavaScript ones — sort of lack,” said Nati Elimelech,

On January 31, Google released the URL Inspection API, enabling you to programmatically check the status of URLs in bulk (based on properties you have access to in GSC). Although you could always inspect one URL at a time in GSC to see if a URL was indexed, this is the first time you can

Organic and paid search channels are huge sources of traffic for websites (roughly 68%), yet few marketing teams know how to align the tactics, insights and goals of both effectively. This is why so many search professionals speak of implementing holistic strategies. “Building a holistic search strategy can be tricky,” said Hannah Johnson, associate SEO

Google Chrome has added a new feature called Journeys that makes it easier for users to revisit topics they searched for days or weeks ago. What is Journeys? Journeys is a Google Chrome desktop feature. It groups pages from your search history by topic or intent, providing a more helpful user experience than just showing

Google Search Console had yet another data issue with the performance reports, this time impacting Google Search, Google Discover, and Google News data. Google said this was a “logging issue on analytics” that occurred between February 1, 2022 through February 3, 2022. Rankings not impacted. This was just an analytics issue, any drop in impressions

Our Guide to A/B Testing for Core Web Vitals explained a series of small steps with two services and a browser extension to write tests for frontend code tactics. Thirty years ago, we would copy a page’s raw source to run find-and-replace operations until we could manage a facsimile of a page put in a

Microsoft Bing now has new car and automobile search features to let you find your next car, the company announced on its blog. You can search for used cars on Bing, you can search for specific car makes and models and then Bing will provide you search box that you can filter to find the

This guide was first published on May 21, 2020. It was updated to include new information on February 4, 2022. Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with

Did you know that 5-25% of all your site visitors use your Site Search bar? Did you know that Site Search visitors are more likely to make a purchase “today” vs. a non-Site Search visitor aka “browser”? Site Search is the single most important piece of technology on your site that is used by your