SEO

“We’re currently experiencing longer than usual delays in the Search Console performance report. This only affects reporting, not crawling, indexing, or ranking of websites,” said the Google Search Central Twitter account on the morning of Tuesday, September 21. “We’ll update here once this issue is resolved. Thanks for your patience!” Many SEOs have noticed the

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, autumn officially starts on Wednesday (if you’re in

Google has confirmed that it not only made a change to what title it shows in the search results but also disclosed how much of a change it actually was. For the past few weeks, Google said it was using your chosen HTML title tag 80% of the time. Now Google said it is using

“Mozilla is running an experiment on 1% of the Firefox desktop population currently, which sets the default search engine to Bing in the web browser,” said Martin Brinkmann for ghacks. Search choice is an ongoing issue. We’ve written about search choice before as it’s been a topic of conversation even beyond the search community: Google

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and I’m not going to lie. Every time

Assessing the effectiveness of your content strategy is an integral part of growing your organic visibility as well as furthering your skills as an SEO. Techniques like forecasting can help you estimate the value a new piece of content or site change may generate for your business, but failing to record the real-life performance associated

The only constant in the search marketing world is change: Google’s page experience update (and countless others), machine-powered technologies, growing customer expectations, new ad formats, new search behaviors, new privacy guidelines… the list goes on. As a search marketer, part of your job is to meet the latest industry changes head-on. It’s also essential to

Google will start enforcing the requirements to have unique product identifiers on your product listing feeds with Google Merchant Center tomorrow, September 15, 2021, the search company announced. What are unique product identifiers (UPIs). Google said a unique product identifier, also known as UPIs, are considered products that include Global Trade Item Numbers (GTINs), Manufacturer

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This second installment for “Messy SEO” details my process of rectifying the canonicalization issues that arose following the MarTech website consolidation. In Part 1 we discussed fixes for

Businesses turn to content marketing because it can be an effective method for building brand awareness and guiding customers through their sales funnel. Yet, many have been unable to capitalize on their content marketing initiatives because they haven’t covered all aspects of the customer journey, didn’t keep track of their assets and wasted resources on

On August 24, Google confirmed that it changed how it creates titles for search result listings. The confirmation came roughly a week after search professionals began noticing such changes — in the interim (and even after the confirmation), SEOs raised concerns about how these Google-altered titles may affect their traffic. Unfortunately, title change information isn’t

As part of the page experience update, Google News will be displaying both AMP and non-AMP web content, the company announced in an email to publishers on Friday. The platform will also no longer render article text from RSS feeds in the Google News app; instead, it will send readers directly to publishers’ webpages. The

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and welcome back. I hope my US friends

On Saturday, Google Search Advocate John Mueller clarified that the changes the company has been making to titles in the search results have no effect on rankings. “This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated. Why we care This means the titles you wrote

Google confirmed that it completed the page experience update rollout today. This includes the updates to the Top Stories carousel on mobile search but the Google News app changes won’t be done for a week, say Google reps. Google began rolling out the page experience update on June 15th and told us it would be

Microsoft has opened up its Bing content submission API after over two and half years of it being in a private beta. The content submission API is different from the Bing URL submission API, in that the content submission API lets you submit not just your URLs but also your content, images, HTML and more

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what is “next?” The semantics have been

Last week, Google had one of its typical reporting issues where we thought maybe the data was delayed due to some pipeline bug. But it turns out the data that was lost, is likely gone forever and won’t be backfilled in the Search Console performance report. The statement. Google posted a statement saying that between