Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of addressing the SERP title change made to one of our most important MarTech pages. In Part 3, we discussed
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Corporate blog content creation is a top priority of more than 50% of marketers. And with so many benefits — including the ability to reach, engage and convert prospects — you can expect this number to increase
Calls to action (CTAs) provide customers with a path to follow to achieve their goals, whether that’s completing a purchase or requesting a consultation. Despite being one of the last steps in the customer’s journey, CTAs have gone overlooked as brands adopt a generic approach in this final, crucial solicitation, using messages like “Click here,”
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The warning signs have been here for almost two years now. What has happened to business (and the world) in the past 18-plus months could never have been predicted — even in the most bizarre fictional story. So, now
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Launched in August 2020, Instagram Reels has been getting a lot of attention from creators. As a competitor to TikTok, it provides the opportunity to create short and sweet videos that are packed with entertainment and
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Modern business needs modern technology. There is
You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. This story originally appeared on The Epoch Times Debt collectors can now text, email, and send direct messages to borrowers on social media after new rules approved by the Consumer Financial Protection Bureau (CFPB) took effect on Tuesday. The new rules clarify how debt collectors can use email, text messages, social media, and other contemporary
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You already know that relevant, personalized messaging can make or break your digital marketing campaign. So as we think about cutting through the noise during the increasingly competitive holiday season — where brands fine-tuned their Cyber Monday promotions for
Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant, valuable and interactive to win their attention and draw them into a conversation. In reality, content has always been the best way to do marketing. But with the overabundance of
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Business owners looking to market their business have a lot of options when it comes time for them to make an impression on potential customers. But how do you stand out from the competition? It might
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Social media marketing is a tricky business. It requires creating the right content, distributing it properly, building a community and staying on top of the latest trends. A lot of it comes down to trial and
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. When I first started working on a business plan for my fashion project, Emilia George, someone advised me to allocate $60,000 to $100,000 on digital ads, (an amount that’s a drop in the ocean compared to how much other
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens. Augmented reality has quickly become a core element of marketing and retail strategies, as nine out of ten brands prepare to cater
Google is now rolling out a new search algorithm update named the December 2021 products reviews update. This is the second time Google is pushing out a products reviews update this year; the first one rolled out in April 2021. This update is “designed to better reward” product reviews that “share in-depth research, rather than
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Depositohotos.com Entrepreneurship is always an alternative for those who want to become independent or seek to hit the
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Every year, more people turn to the internet to solve problems and make purchases, with 2021 boasting a particularly sharp spike in online eyeballs. It’s no wonder, then, that software-as-a-service has become a flooded marketplace. With so much
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. We’re living in the most technologically advanced time in history. With the increasing rise of a myriad of technological upgrades, changes and inventions, it is safe to say that nearly every industry is rapidly evolving. One such industry
Google has confirmed that the November 2021 core update is now finished rolling out. The announcement. “The November 2021 Core Update rollout is now complete,” Google wrote on the Google Search Central Twitter account. The November 2021 Core Update rollout is now complete. — Google Search Central (@googlesearchc) November 30, 2021 November 2021 core update. As