Marketing World News

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You have already registered the name of your business and now you are developing the logo and graphic identity. Do you already know what the color of your company will be? Depositphotos.com Believe it or not, the color of your logo conveys a message.

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. When the global pandemic began in January 2020, startups and small businesses around the world found themselves in an adverse scenario for their growth. Their sales fell overnight as a result of the new sanitary regulations. Customers stopped visiting stores, restaurants, shopping malls, gyms,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Today, more than ever, consumers care where their money is going. They want to know that their spending is contributing to a solution to the larger challenges that face society (or, at least do no additional

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In today’s climate, just about everyone thinks that they can build an “app for that.” While I had a feeling that getting our innovative intranet solution to market might be somewhat of a challenge, I also

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Brands must have a presence on social media . Currently, it is inescapable if you want to reach your target audience. Depositphotos.com But it is not only about

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. By Vanessa Páez, Copywriter & Content Specialist at SpicyMinds Colin Kaepernick vía Twitter Once upon a time, there was a digital marketer wanting to achieve his goals, but

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. This article was updated on September 26, 2021 You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Within the marketing tools, the slogan is one of the most powerful, as it helps to increase the levels of

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. 2020 was a year that many business owners and entrepreneurs would like to forget, both in terms of how it impacted their professional and personal lives. Many businesses were forced to close their doors and others

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The thought of being an entrepreneur and running a successful business is on the wish list of every ambitious and career-oriented person. However, when it comes to laying down the foundation of a business, a lot

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. One scroll through social media, and it won’t be long before you’re inundated with ads or posts from entrepreneurs sharing a specific story. This story paints the picture of how they went from a very low

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Despite some setbacks at the beginning of 2020, trust towards news publishers has been growing. And quite predictably, this resulted in new direct and programmatic ad partnerships for many outlets, primarily monetizing their inventory with display

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In the modern world, especially with the buying habits of millennials and Generation Z , good public opinion is FUNDAMENTAL in business. Depositphotos.com Sometimes a complaint tweet is

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Business-to-Business (B2B) public relations (PR), especially B2B tech PR, requires a certain finesse. From enterprise software to logistics systems to zero-party data collection, the products and services that B2B companies sell don’t always lend themselves to snappy headlines