Nick Morley is EMEA managing director at Integral Ad Science (IAS). Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify content? You’re not alone. Last year saw an industry evolution from brand safety to brand suitability. Born from the need of more
April 7, 2021 11 min read Opinions expressed by Entrepreneur contributors are their own. My ongoing series in partnership with Entrepreneur, If I Knew Then: Leadership Lessons, is a unique platform for hosting virtual fireside chats with high-profile CEOs of major brands, from Indeed and Nextdoor, to GoDaddy and DocuSign. These insightful sessions spotlight the minds of successful leaders as they share one-of-a kind advice and lessons for both
There are Facebook ads and Google ads, which one should you use? Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Google is intent based. People type into Google what they are looking for, such as “cheap hotels in Las Vegas”. So
July 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s a particular challenge associated with being an industry pioneer; you have to create awareness of a problem as well as its remedy. In some cases you’re filling in a well-known gap with an easily understood solution. In others, your product
July 8, 2021 8 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Today there are entrepreneurs around the world who, without being agents of a government, are more popular than some presidents. We recognize them
July 8, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. What would you do if the next unicorn startup dropped a huge opportunity in your lap? It doesn’t happen very often, but it happened to us. In the first half of January, .CLUB Domains saw a 737 percent spike in premium domain registrations.
July 8, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Looking into her eyes, the rising sun shimmering through the trees, I remembered how I first fell in love. That’s when I realized my approach to business was all wrong. As an entrepreneur and writer, everything is a lesson about business, and
February 23, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. In 2021, video content is going to be all marketers will be talking about, and rightly so. The statistics for previous years have been mindboggling and 2020 topped everything we have ever seen in terms of consumption rates for video content. As
April 1, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Mike Peters, founder of the Yomali group of companies, XPRIZE Foundation board member, and an Advisor in The Oracles. We’re in the midst of a difficult time in history. The COVID-19 pandemic is causing a health
On July 1, Google began rolling out the July 2021 core update, this came about one-month after the June 2021 core update. While the June 2021 core update took more time to roll out and be felt, this July 2021 core update was felt almost immediately in a big way. It is hard to know for
A former journalist and features writer, Carrie made the move into digital marketing six years ago and has since gone on to create compelling content for some of the UK’s leading brands. Head of content at The Bigger Boat, Carrie manages the company’s content marketing offering, using her lifelong passion for the written word to
Gavin Bradley serves as senior creative director for customer experience at Harbor Retail, a design + build firm which helps retailers and brands activate Harmonic Retail™ along the path to purchase. Prior to his role at Harbor, Gavin held multiple creative director roles across retail and marketing companies. He is currently based in Los Angeles.
TrueMail can help overhaul your email marketing. April 16, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When it comes to digital
Want to pay less per click for your google adwords campaigns? Here are 5 tips to improve your adwords campaigns. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Summary The higher your Google AdWords quality score, the cheaper you’re going to
July 7, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The ongoing health crisis has not been hard on Nextdoor from a business standpoint. The local community social network reported big increases in user numbers and engagement this past year. Folks used the platform to do things like help neighbors or connect
July 7, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’re looking to increase engagement on social media pages, running a contest can be a great way to jump-start the process. Not only can you grow a following, but also build brand awareness while rewarding followers for supporting your business.
There are over 200 factors that Google uses to rank a website. But the number one factor that Google uses is backlinks. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Backlinks are when someone links to your website from their site.
February 27, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The world is still reeling over the impact of Covid-19 with many businesses counting their losses. Corporate brands have been greatly affected as the majority of them have a brick-and-mortar structure. The commencement of Covid-19 vaccinations is the long-awaited light at